Capturing Timelessness: Our First Photoshoot

In our first campaign, we juxtaposed golf's timeless charm with our modern fashion ethos. At a historic golf club, our contemporary designs stood out against the backdrop of classic interiors, symbolizing the harmonious blend of tradition and innovation.

Finding a club that retained its original character was key, reflecting our belief in the evolving nature of golf and fashion. Two elder members told us that the clubhouse was actually the oldest in the world, the side we were sat in built off the original building which dated back to 1561. We embrace this change, showcasing how the old and new can coexist.

Our second shoot location, an iconic Manchester pub, emphasized the social aspect of golf, highlighting our focus on community – a core value of our brand. 

The photoshoot's soft, natural lighting and the addition of film grain in the color grading were artistic choices that reinforced our vision. This approach captured the essence of our brand: a seamless blend of golf's heritage and contemporary style.