It all started with a post-round conversation between guys with a passion for golf but no great love for the choice of golfing apparel on offer. That there was a need for clothing that looked effortlessly stylish whether you're playing the game or socialising after.

And from that an ambition was born. To raise the bar and create a new standard. To ‘Raise the Game’ with a leisurewear range that gives a respectful nod to sporting tradition and convention but with more contemporary styling touches.

Naturally we have evolved into a more rounded lifestyle brand, where the Etiquette man values shared experiences and physical connections through golf, beers, padel, coffee and whatever makes them feel good.

The result? A community of decent people, that value what Etiquette stands for. Alongside a range of premium, understated pieces that help you present the best version of yourself to the world. Classy, sophisticated and respectful. That’s you. That’s Etiquette.