Etiquette Makes Waves in The Sunday Times: Fusing Fashion and Golf for a New Era of Style

This weekend, Etiquette was proudly featured in The Sunday Times’ style guide—a true testament to our brand’s dedication to merging fashion and the golf community in exciting new ways. For years, golf has been synonymous with tradition, but it’s now in the midst of a cool, modern evolution, and Etiquette is leading the charge. Our vision is simple: combine elevated, fashion-forward pieces with the timeless camaraderie of golf to build lasting relationships both on and off the course.

Our recent feature highlights how golf, once the sport of polo shirts and pastel slacks, has become a platform for innovative streetwear-inspired fashion. Etiquette’s pieces are designed for everyday life, for those who value both quality and style. 

Building Community Through Golf

At Etiquette, we love the social fabric golf weaves—bringing together people from all walks of life through a shared passion. The course is not just a place for competition but a space for forming connections, building friendships, and cultivating a sense of community. We’re proud to offer clothing that reflects that ethos, blending high-quality materials with versatile designs that can easily transition from a day on the course to an evening in the city.

Our inclusion in The Sunday Times underscores our unique approach, elevating golf’s newfound style renaissance and positioning Etiquette at the forefront of fashion-conscious golfers. But more than that, it’s a nod to our growing community, where style meets sport, and connection is at the heart of everything we do.

For us, this feature is not just about celebrating a moment in the spotlight—it’s an invitation. An invitation to golfers and non golfers, fashion lovers, and anyone who believes that looking great and feeling part of something bigger should go hand in hand. Etiquette is more than a brand; it’s a community. We’re thrilled to share this milestone with you and look forward to continuing to bring fresh, exciting pieces to those who love both fashion and golf.

So whether you’re picking up your clubs for the first time or you’re a seasoned pro, we invite you to join our community—one that’s redefining what it means to play in style.

Shop the latest Etiquette collection and follow us on our journey as we fuse the worlds of fashion and golf.